The Double Squeeze: Rent + Essentials in Lagos
Scenario A: The Rent Trap
– ₦2.4M upfront for a 2-bedroom
– 6+ months of savings wiped out
– Agent fees adding 5-10% extra
Scenario B: The Gadget Gridlock
– ₦450K iPhone → 3 months’ salary
– ₦380K fridge → “Pay full or leave”
– Loan sharks charging 25-40% interest
The brutal reality:
🔹 82% of Lagosians delay buying essentials due to upfront costs (NBS 2024)
🔹 67% renters sacrifice appliance purchases to afford rent
Why This System is Broken
The Credit Paradox
Nigeria has ₦4.3 trillion in consumer credit demand (CBN), but only 8% access formal credit (EFInA)
Result? You’re forced to:
– Pay full upfront → Stagnate savings
– Use loan sharks → Debt spiral
– Postpone life upgrades indefinitely
The SmallSmall Difference
We rebuilt the system around how money actually moves:
– Salaries come monthly → Payments should too
– Trust is earned → Your payment history = your credit limit
Your Two-Part Escape Plan
A. RentSmallSmall: Keys Without the Panic
✅ Move in with 3 months’ rent (vs. 12)
✅ Pay balance monthly/quarterly
✅ Zero agent fees – Direct landlord deals
Real impact:
“I rented my Lekki flat paying quarterly. The ₦1.8M I saved bought my food truck which now employs 6 staff and now makes me passive income while I still have my day job.”
*- Tobi, SmallSmall user since 2022*
B. FAIR App: Own Essentials Without the Stress
✅ 35% down – Take home today
✅ 0% interest – No hidden charges
✅ Build credit – Unlock higher limits
Example:
₦300K laptop = ₦105K today + ₦65K/month x 3
₦180K fridge = ₦63K today + ₦39K/month x 3
The Compound Effect
What freeing up ₦400K+/year enables:
🔹 Invest: 64% of side hustles start with <₦500K
🔹 Upskill: Google Career Certificates (₦120K) = +47% income potential
🔹 Health: 72% report lower stress with manageable payments
Download the FAIR App today to start your journey to a better lifestyle
Find your next apartment on RentsmallSmall and start paying monthly
